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Unintended consequences: when government health campaigns backfire

Will the latest government plan to reduce obesity by counting calories be successful – or will it go the way of abstinence-based sex education and make the problem worse?‘Britain needs to go on a diet,” said Duncan Selbie, the chief executive of Public Health England, in March, announcing the latest tranche in the state’s offensive against obesity. Parents had already been advised in January to limit their children’s two permitted daily snacks to less than 100 calories each, which made some of them quite cross. Now they were being told...

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Published By: theguardian.com - Monday, 16 April