Roku is developing a new voice assistant and will license its OS to smart speaker makers

Streaming media company Roku is expanding its licensing program to include makers of soundbars and smart speakers, and also plans to launch a new “Roku Entertainment Assistant,” as part of a growing effort to take over the entertainment experience in people’s living rooms.

The Los Gatos, California-based company announced these plans today, ahead of the annual CES, although it plans to show off more of its wares at the show next week.

Roku says it will develop and launch a voice assistant by the fall of 2018

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Published By: - Wednesday, 3 January